DaimlerChrysler/GEM

The gig that started it all. Nine months out of college I was hired to do inbound telemarketing for this small division of DaimlerChrysler. Eager to jump start the career track in marketing I quickly ventured into every project I could get my hands on. I was quickly delved into website development, then publications oversight and ultimately was named head of marketing working with a global team promoting and developing messaging around advanced vehicle technologies.

The expectations for the work were high but the budget allocations were increasingly reduced as a need to shift funding towards more traditional automotive lines. Over the years we achieved some of the most engaged media coverage and market appeal far extending past expectations of executive leadership.

Here is a photo book sample of pieces that we developed over the years to develop the GEM brand, enhance its image and ultimately seat it as a signature brand of the automaker along side Mercedes-Benz, Chrysler, Dodge and Jeep.

(Photobook coming soon)